Wednesday, June 1, 2011
Onward!
No doubt you have already read Howard Schultz's (the founder of Starbucks?! Duh!) co-written autobiography, Onward. Not surprisingly it's currently the New York #1 Bestseller. I'm really hoping that Howard will sign my copy -- but welcome to the club, right?! I guess it's probably not worth a blog, but it's just so inspiring to read about Howard's bold vision. To clone the pleasant cafe and paste it all over the world, ala McDonald's. To ensure that everyone in the world can drink reasonable coffee, while sitting in a reasonably comfortable chair, listening to reasonably good music, and eating a reasonably good snack. What will he think of next? I, for one, can't wait to find out. Confession time!! I read it at Starbucks while drinking my misto!
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However, I think we can all agree that Howard's strict no-body-odour-from-Starbuck's staff is a good policy. Well, most of us can agree anyway.
ReplyDeleteEspecially if one's facial hair is kept neatly trimmed.
ReplyDeleteIs it too tiresome to comment about the irony of the book's subtitle? "How Starbucks Fought for Its Life without Losing Its Soul" Excuse me?! Soul?! Apparently the only people unaware that Starbucks represents the antithesis of soul are the authors of this book. I wish I had a soundproof cocoon made out of thousand dollar bills. I'd write some even crazier shit.
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